NASA.gov Web Modernization
Renovating an expansive communication strategy and digital presence
Meeting the needs and expectations of our next generation of science enthusiasts, explorers, and dreamers will require us to think differently than ever before.
Redesigning NASA.gov from the ground up.
For decades, NASA agencies and programs tackled their web presence independently, leading to over 3,000 divergent websites. Blink has developed a comprehensive design system, and content strategy that prioritizes user needs, web accessibility, and storytelling.
Blink is providing Research, Design, Content Strategy, SEO and Accessibility consulting services for this complete multi-year project.
NASA.gov Research and Strategy
The NASA.gov redesign began as an actual
“act of congress”
Research and Strategy Timeline - Phase 01
Information Architecture
Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way.
The goal is to help users find information and complete tasks. To do this, you need to understand how the pieces fit together to create the larger picture, how items relate to each other within the system.”
Design and Prototyping
Design Timeline
Design Concepts
NASA Brand and the Horizon Design Language
Design Principles
Typography
Grid and Spacing
Iconography
Usability Testing and User Interviews
Research, design, and strategy informs who we are serving, what problems we’re solving for them, and how a new solution can best serve those needs.
Inclusive Design
SEO
Content Strategy
